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Gaming organization and lifestyle brand 100 Thieves has signed YouTube group 2HYPE to its team of content creators.
Known for gaming, culture and sports content, the group includes Cash, Jesser, Kristopher London, ZackTTG, Moochie and Jiedel. Their YouTube channel, which has recently included videos on Among Us and NBA 2K21, has over a million followers.
Under the new deal, 2HYPE will utilize 100 Thieves’ production resources and infrastructure to expand their brand and audience reach and pursue opportunities in entertainment and apparel.
“I’ve been a big fan of 2HYPE since they first entered the scene back in 2017 with their NBA 2K content, and I’ve been lucky enough to call them my friends personally for years now,” said Matthew “Nadeshot” Haag, founder and CEO of 100 Thieves. “Every single one of them is extremely creative, ambitious and entertaining. We’re excited to officially bring them on board as part of 100 Thieves, and we can’t wait to see what we can achieve as a cohesive team.”
Jesser added, “100 Thieves is an organization that the collective team has always looked up too and aspired to be a part of. With a similar mission and goals, I could not think of a better fit for us. We’re looking forward to working with the whole 100 Thieves team to grow the 2HYPE brand and push out new content that both of our fan bases are going to love.”
Founded in 2017, 100 Thieves is based in Los Angeles and includes esports commentator turned content creator CouRageJD, Fortnite streamer BrookeAB, YouTuber Valkyrae and bilingual Twitch streamer Neekolul among its talent roster.
Following the expansion of its exec team earlier this year, 100 Thieves signed with CAA to expand its content slate across all areas of digital media. Earlier this month, the organization joined the Call of Duty esports league as the Los Angeles Thieves.
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