Comedian Hannah Hart has signed with women’s lifestyle network Kin Community, The Hollywood Reporter has learned.
Kin, which works with top bloggers and YouTube creators such as Oh Joy’s Joy Cho and baker Rosanna Pansino, will spearhead brand deals for Hart’s MyHarto YouTube channel, book media opportunities for her digital properties and provide production support for her programming.
“Hannah embodies Kin’s core values: She’s incredibly creative, fun, tenacious and philanthropic,” said Kin CEO Michael Wayne. “It’s not surprising we are thrilled to be working with her. We look forward to providing meaningful opportunities that will empower her as a creator and entrepreneur.”
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Added Hart: “I am very excited to start working with Kin Community. I feel like their values and partnerships align well with the Harto brand. I hope to build some wonderful things together.”
Hart, 28, began posting YouTube comedic cooking videos in 2011 and turned them into a web series called My Drunk Kitchen. Today, she has more than 2.1 million YouTube subscribers and has amassed more than 180 million views on her channel. The first episode of My Drunk Kitchen remains her most-viewed video with 3.7 million views, but as her show has grown in popularity over the years, she’s been able to nab some big-name guests, including Jamie Oliver, Mary-Louise Parker and Sarah Silverman.
The Bay Area native, who was named one of THR‘s Top 25 Digital Stars last month, has branched out beyond online videos. In 2013 she created, co-produced and starred in a national tour called Hello, Harto, and in 2014 she released her first book, My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut. It spent six weeks on the New York Times best-seller list. Hart has also co-starred in digital film Camp Takota and in the upcoming reboot of Electra Woman and Dyna Girl.
Hart is repped by Brent Weinstein at UTA, Ken Treusch at Bleeker Street Entertainment and Ryan Pastorek at Morris Yorn.
