- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
In a memo sent to staff on Monday, Rebecca Campbell, Disney’s chairman of international operations and direct-to-consumer (and no relation to Kelly Campbell), said the Hulu president has left the company “effective immediately.”
In the interim, Kelly Campbell’s direct reports — Scott Donaton, Reagan Feeney, Karin Gilford, Brian Henderson and Annie Luo — will report to Rebecca Campbell.
“Hulu remains an important part of our direct-to-consumer strategy, and I look forward to working closely with all of you until her replacement is named,” Rebecca Campbell said in the memo without sharing a reason for the Hulu president’s departure.
Sources told THR that Campbell is in preliminary talks with NBCUniversal for a leadership role at its year-old streamer, Peacock. While a deal is far from done, Campbell would be replacing Gidon Katz, NBCUniversal’s former direct-to-consumer president, who had been with Peacock since its start and previously helped launch Now TV, the tech used for Peacock. Sources note that NBCUniversal Television and Streaming chairman Mark Lazarus is mulling minor changes to his group following Katz’s departure.
Should the hire go through, Campbell would be joining NBCUniversal at a time when Disney is preparing to buy out Comcast’s minority stake in Hulu for upwards of $13 billion in the next few years. Under Campbell’s leadership, Hulu has grown to become the driver of revenue in Disney’s streaming portfolio, despite having fewer subscribers than Disney+.
Campbell joined Hulu in 2017 after a 12-year career at Google. In early 2020, Campbell was elevated to president of the streaming company as it was integrated into Disney’s larger DTC group. In a separate post shared on LinkedIn, Campbell alluded to another opportunity that she would announce soon.
“Four years ago I accepted my dream job when I joined Hulu. And it didn’t disappoint. I worked with the best of the best, in a values driven culture full of the most talented people around. I’m incredibly proud of what we achieved together,” Campbell wrote in the post. “While I’ve made the decision to move on from Hulu, I’ll forever bleed green.”
Campbell’s departure comes during a period of restructuring at Disney. Late last year, Hulu’s senior vp originals Craig Erwich was promoted to president of Hulu Originals and added oversight of ABC Entertainment to his responsibilities. Meanwhile, Gary Marsh, the president and chief creative officer of Disney Branded Television, is stepping down at the end of this year after 33 years as a Disney executive, developing and overseeing hit Disney Channel shows like High School Musical, Lizzie McGuire and Hannah Montana.
Sign up for THR news straight to your inbox every day