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DreamWorks/Paramount’s Shrek Forever After, meanwhile, topped Home Media Magazine’s rental chart for the week, largely due to high demand at Redbox and Netflix. Paramount is one of the only studios that doesn’t impose a rental window on its new releases for the two rental services, which together generate nearly 60% of all rental transactions.
Shrek Forever After debuted at No. 3 on the Nielsen VideoScan First Alert sales chart, right behind the third Twilight movie.
Walt Disney Studios’ Toy Story 3 remains a steady holiday season seller, holding on to its No. 4 position on the sales chart in its sixth week of release.
On Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, Inception scored an easy victory, with 65% of its unit sales coming from the high-def disc. In its second week of release, Eclipse dropped down a notch to No. 2, but it only sold 30% as many Blu-ray Discs as Inception.
Inception debuted at a lowly No. 14 on the rental chart, which isn’t surprising, given that the title is only available at brick-and-mortar retailers its first month of release. At both Blockbuster and independent video rental stores belonging to the IDEA group, Inception was No. 1.
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