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Just Jared Inc., the company behind the entertainment blog of the same name, has entered into a multi-million dollar exclusive partnership with Townsquare Media Group.
Through the partnership, the firms will explore how to further leverage the Just Jared brand through online video, live events and radio.
Just Jared CEO Jason Eng says the deal is the next step in growing the business, which he owns with his brother Jared Eng, Just Jared’s editor-in-chief who founded the site in 2005.
“We’re excited about the assets that Townsquare Media has,” Jason Eng says. “We think there are a lot of synergies. They’re a great choice for us in terms of moving forward the business.”
JustJared.com, the company’s flagship site, releases a steady stream of celebrity and entertainment news with a decidedly positive tone. It also operates teen-oriented JustJaredJr.com. Combined, the sites bring in nearly 4 million unique U.S. visitors a month.
The company also runs a YouTube channel and recently expanded into exclusive interviews and photo shoots through the JJ Spotlight series.
But the company will look to grow those offerings through its partnership with Townsquare, which owns and operates a portfolio of digital properties that reach a combined 60 million unique U.S. viewers a month. The company also owns more than 300 radio stations and produces about 500 live events a year.
Townsquare chief digital officer Bill Wilson says the company was drawn to the strength of the Just Jared brand.
“What really attracted us to them was their dedication to their audience,” he says. “They serve a really great experience for their consumers. It’s not just about gaining an audience but gaining a dedicated audience and building that brand.”
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