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Nineties nostalgia is in full effect at streaming site VRV.
The subscription service has teamed with Nickelodeon to offer a slate of the network’s 1990s classics. Through the NickSplat channel on VRV, viewers will be able to access a rotating selection of 300 episodes from the likes of All That, Are You Afraid of the Dark?, Clarissa Explains It All, Doug, Kenan & Kel, Legends of the Hidden Temple and Rocko’s Modern Life.
All told, the NickSplat channel will offer episodes of more than 30 series. Other titles that will be available include AAAHH!!! Real Monsters, CatDog, The Angry Beavers and The Wild Thornberrys. Other shows are expected to be added.
NickSplat will be available as a $6-per-month standalone channel on VRV, the two-year-old video platform that also offers subscriptions to digital networks like Cartoon Hangover, Crunchyroll, DramaFever and Shudder. NickSplat will also be bungled in VRV’s $10-per-month premium offering.
Nickelodeon launched NickSplat (formerly The Splat) as a late-night programming block in 2011. This is the first time the Viacom-owned network is bundling the shows for digital distribution. The content won’t be exclusive to VRV. Four seasons of Doug, for example, are currently streaming on Hulu.
VRV, which is available on a number of connected TV devices, is the launch partner for NickSplat’s digital channel, but it likely will be distributed on other platforms in the future. Viacom already offers its Noggin channel via Amazon Prime’s Channels a la carte bundle.
“VRV, with a sophisticated user base that loves the best in animation, is the perfect platform to launch our NickSplat channel,” said Sam Cooper, Viacom executive vp distribution and business development partnerships. “Viacom’s content — including our deep library of genre-defining television — is highly in demand, and our audiences are always looking for new and innovative ways to enjoy our programming. We’re committed to finding the best partners to bring our individual brands direct to the consumer, and this relationship with VRV is an exciting step forward in our strategy.”
Eric Berman, head of content partnerships at VRV and Ellation, added, “Our partnership with Viacom is a first of its kind. We’re very proud to be the premiere launch partner to bring a NickSplat channel into SVOD and share these nostalgic series so our passionate audience can fall in love with them all over again.”
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