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LinkedIn is doubling down on original content.
The Microsoft-owned social platform has hired Courtney Coupe as its first-ever head of programming. Coupe “will work to build the strategy, development and production of all original video and audio content,” per the company, and will report to LinkedIn editor-in-chief Dan Roth.
She joins LinkedIn from CNN, where she most recently worked as senior vp content strategy and operations for CNN Digital. A CNN veteran, Coupe had worked in multiple roles at the company over the years, including at its shortform video brand Great Big Story, and at CNN+. She also oversaw development and production for CNN Audio, the cable news channel’s podcast unit. She worked at Bloomberg and ABC News before joining CNN.
LinkedIn has made original programming a top priority for its editorial efforts in recent years.
While the platform is best known for its posts and articles, it also recently launched a podcast network and has been investing in video content to better match content consumption on other social platforms.
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