Data analytics firm Sensor Tower indicated in a blog post on Wednesday that Nintendo’s Mario Kart Tour has exceeded $200 million in global player spending and 200 million downloads from the App Store and Google Play.
After launching in September 2019, the mobile racing game surpassed 20 million installs in its first 24 hours and 100 million downloads in its first 11 days, hitting $100 million in player spending during the first six months. This rapid engagement was fueled by the game’s Gold Pass subscription, allowing players to purchase in-game rewards.
The game, which is the sixth mobile title published by Nintendo, generated $92.7 worldwide in the period from April 2020 to March 2021, becoming the Japanese company’s second highest revenue-generating mobile game behind tactical role-playing game Fire Emblem Heroes, which has accumulated over $163 million in the past year.
Mario Kart Tour has generated the most revenue from the U.S. — where, according to Sensor Tower, the racing genre has grown by 24.3 percent year-over-year to approximately $202 million — with close to $76 million in lifetime revenue; followed by Japan with 28 percent of global player spending. The most downloads are also originating in the U.S., followed by Brazil and Mexico.