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One the eve of the running of the 100th Indianapolis 500 on Sunday, more than 20 years of archival Formula 1 Races and 1,500 hours of live and original content are coming to Motor Trend OnDemand, the streaming destination of TEN: The Enthusiast Network’s Motor Trend brand, the company announced Tuesday.
Content will be accessed through redesigned iOS and Android Apps and Apple TV. The hub will be the exclusive North American digital platform for more than 60 live races streaming in real time, including the Pirelli World Challenge, Blancpain Series and Lamborghini Super Trofeo, along with coverage of enthusiast events like the Pebble Beach Concours d’Elegance and Goodwood Festival of Speed.
While YouTube is awash in auto enthusiast channels, Motor Trend’s OnDemand is meant to consolidate the brand’s original programming — including the No. 1 web auto series Roadkill — with licensed third-party offerings such as live and vintage races.
“There has never been a single place to watch great automotive, including motor sports,” TEN CEO Scott P. Dickey told The Hollywood Reporter. “We saw a great opportunity to secure the rights to motorsports and archival programming and combine that with our original programming.”
Dickey has high hopes for the archival programming, due in part to the growing interest in classic car collecting.
“Globally, classic cars have become a huge category and of great interest across multiple generations,” he said. “We provide access to the some of the greatest archival racing footage: every Indy 500 race in history and Formula 1 races dating to the late ‘80s.”
The Motor Trend OnDemand app costs $49.99 a year or $4.99 a month and can be downloaded for iOS and Android devices or accessed through motortrendondemand.com.
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