Former Pivot president Evan Shapiro has joined NBCUniversal as executive vp digital enterprises.
In the newly created role, Shapiro will develop digital properties to reach emerging audiences and will focus on creating alternative platforms and direct-to-consumer distribution models. Shapiro, who starts Dec. 8, will be based out of New York and report to executive vp Cesar Conde.
Shapiro launched Pivot, the TV arm of Participant Media, in August 2013, and was responsible for the conception, development and production of the cable network’s original programming, including Joseph Gordon Levitt‘s HitRecord on TV. He left the company in November this year, and was replaced by Participant Media’s Kent Rees, who took the role of general manager.
Previously, Shapiro served as president of IFC TV and Sundance Channel. During his tenure, each network earned their first Primetime Emmy nominations. He has also executive produced a number of documentaries and series, including This Film is Not Yet Rated and IFC’s Portlandia.
“Evan brings a robust understanding of emerging media trends and extensive experience programming for the millennial audience to NBCUniversal,” said Conde. “He’s a seasoned strategic thinker with a strong track record of programming, production and digital marketing successes. His leadership will be a key asset as we continue to navigate the evolving marketplace.”
