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Netflix is getting rid of the user reviews feature on its website.
The streamer began notifying users this week that, as of July 30, they will no longer be able to write reviews for television shows and movies on its website. The feature, which was only available via Netflix’s desktop experience, will be removed entirely by mid-August and the reviews will no longer be available to read.
“We are removing the ability to read and write reviews in the coming weeks,” a Netflix spokeswoman confirmed to The Hollywood Reporter. “This feature is only offered on the website and has seen declining usage over time. We have notified members who have used the feature recently that they will no longer be able to write reviews by the end of July and will no longer be able to read reviews by mid-August.”
Currently, member reviews only appear on the Netflix website — not on its connected TV or mobile apps. They can be found under the “Details” tab for a given television show or movie. While the feature is not prominent on the website, it still had supporters. Queer Eye, which launched on Netflix in February, currently has more than 600 member reviews.
The feature is separate from Netflix’s recommendation engine, which tells users whether they are likely to enjoy a particular title. Last year, Netflix changed that recommendation feature from a star system to a thumbs-up or thumbs-down one. Selecting a thumbs-up or thumbs-down for a title helps Netflix personalize recommendations to individual users. The streamer has also created a system that offers a personalized percentage match score for every show or movie.
The recommendation system will not be affected by the shutdown of the member reviews feature.
CNET first reported the news of the impending reviews shutdown.
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