Fullscreen is making the push into social content with the acquisition of digital studio McBeard.
The 100-person, Los Angeles-based company is joining Fullscreen to grow its ability to develop, produce and distribute social content, the companies were expected to announced at Fullscreen’s NewFront presentation in New York on Monday. McBeard will operate as a full-integrated subsidiary of Fullscreen, and will continue to produce shareable content for brands and creators.
McBeard creates content specifically for Facebook, Twitter, Instagram, Tumblr, Pinterst and Snapchat. The company works with brands such as Coca-Cola, 20th Century Fox, Sony Pictures and Netflix, and it has collabored with Fullscreen and AT&T on past projects including @SummerBreak and SnapperHero.
“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said Fullscreen CEO George Strompolos. “The McBeard team has mastered the art and science of creating social content that people love to engage with and share.”
Added McBeard CEO Alan Beard: “Fullscreen and McBeard have a shared vision: that successful branded social content must first serve fans.”
This is the latest in a string of acquisitions from Fullscreen, including digital studio Rooster Teeth. It also comes as online networks are placing new emphasis in the social video space with the rise of video products from Facebook, Snapchat and Twitter. Funny or Die, for example, recently struck a deal with Instagram comedy sensation F–ck Jerry to develop original content for its Instagram account.
Fullscreen — which was acquired by Otter Media, the joint venture of The Chernin Group and AT&T, last year — was scheduled to host its first NewFront presentation on Monday, with appearances from several executives including Peter Chernin.