The National Football League is partnering with Clubhouse to exclusively produce a lineup of programming during the 2021 NFL Draft.
Beginning April 26, the NFL will host a series of rooms on Clubhouse, the social media app which is audio-based, invite-only and free to download — such as a pre-draft assessment of the prospective players, draft debriefs, a conversation with Crimson Tide alumni, and more. Athletes, coaches and network personalities will be involved.
Fans will be able to access the rooms to listen to the conversations and follow the draft picks, receiving invites by moderators to take the “stage” and ask questions.
“The NFL’s commitment to innovation is matched only by their devotion to their fans and we are proud to welcome the NFL to Clubhouse,” said Sean Brown, head of sports partnerships at Clubhouse. “The draft is one of the biggest events of the year for football fans, and we know that millions of creators will be discussing, debating, and celebrating throughout the week.”
The NFL is the first major sports league to partner with Clubhouse on official programming content. The app was launched in 2020 by Silicon Valley veterans Paul Davison and Rohan Seth and has around 2 million weekly active users. In addition to rooms centered on filmmaking discussions, there are rooms centered on numerous other topics.
If Beale Street Could Talk director Barry Jenkins and Ava DuVernay are among the Hollywood figures who have used the platform in recent months.