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Russell Simmons‘ All Def Digital has formed an exclusive partnership with online video site World Star Hip Hop to develop projects for television, the companies announced Thursday.
Under the new partnership, the two companies will provide resources toward the development of new television programming for cable and subscription services and music programming for cable and broadcast.
The pact builds on a preexisting relationship between ADD and World Star Hip Hop that includes a feature film currently in development with Paramount Pictures through Def Pictures. The companies have also teamed up on comedy series World Star Headquarters that will premiere on ADD’s YouTube channel and on the World Star Hip Hop website.
World Star Hip Hop was founded in 2005 by Lee “Q” O’Denat and has become a destination for hip hop videos, news and user-generated content. Simmons started ADD in 2013 with AwesomenessTV CEO Brian Robbins, All Def Music CEO Steve Rifkind and longtime music exec Osman Eralp as a YouTube network that combines music, poetry, comedy, news and art.
“Q has created a brand and platform like no other, with no outside funding or support, making him one the great entrepreneurs in our space,” said Simmons. “It is my privilege to help extend that voice to the world.”
Added O’Denat: “All Def Digital’s cross-platform approach is the perfect partner for World Star Hip Hop to stretch its creative wings and grow as a media brand into the television, film and subscription arenas on a global basis.”
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