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Snap Games unveiled on Wednesday a multi-game, cross-platform partnership with European developer and publisher Gismart to launch its second game Crazy Run on Snapchat.
The real time, competitive multiplayer game sees players overcome obstacles on route to the finish line. Crazy Run soft launched last month and has reached 7 million players.
As part of the deal, Snapchat will also extend its Bitmoji for Games technology and social interactive tools to Gismart, allowing it to introduce Bitmoji avatars to its games starting with the hyper casual title Perfect Expert 3D.
In addition to casual titles, Gismart is known for its third-party game publishing and entertainment apps. The company launched its first game Color Galaxy on Snapchat in 2019. Since its global release, the game has amassed 41 million unique players.
“Color Galaxy has been a hit on our platform with over 45M Snapchatters playing since launch,” said Pedro Rodrigues, head of EMEA Games Partnerships at Snap, Inc., in a statement. “We’re thrilled to expand our partnership with Gismart to bring more games to our growing community of 265 million daily Snapchatters, and help personalize the player experience across Gismart’s iOS and Android games with our Bitmoji Avatars.”
Lana Meisak, vp of brand and marketing at Gismart, added, “We are also pleased to be able to explore other opportunities with Snap. By joining Snap’s early partner circle in integrating its technology, Snap Kit and Bitmoji for Games. We are currently discussing more opportunities utilizing Bitmoji for Games with exciting third-party brands.”
Gismart’s additional titles include Cool Goal! Domino Smash, Diffuse the Bomb 3D and Piano Crush. The company is based in London, Kyiv, Beijing and Minsk.
Snap Games was launched as the in-app gaming platform of social media company Snapchat in 2019, with Fruit Ninja designer Luke Muskat as creative director. Its first title was Bitmoji Party.
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