- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
The team that launched The Collective more than 15 years ago is reuniting to start a new digital-first management firm.
Michael Green, Reza Izad and Dan Weinstein have formed Underscore Talent, which will work with digital creators with the goal of helping them build long-lasting careers.
The trio has recruited UTA’s Austin Mayster, Toney Media’s Linnea Toney and APA’s Megan Brown as partners. Their roster of talent includes YouTube creators such as the LaBrant Family, the Royalty Family, Alex Wassabi and Jon Cozart, as well as mental health entrepreneur Kati Morton and baker and writer Joy Wilson. The company says that in its first few months, it has already booked deals for its clients with brands including Clinique and Verizon.
“We founded Underscore Talent to pioneer a new style of ‘representation’ — one born out of our new world and designed with an eye towards the future and not reliant on the playbooks of the past,” Izad said in a statement. “We are not just looking at building brands based on reach, but on strong and diverse voices that contribute to society. As our company continues to expand, we are looking forward to not only working with a new breed of talent, but also entertainment and brand executives who want to evolve the way they work with these creators.”
Green, Izad and Weinstein were part of the original team that launched management firm The Collective in 2005. At the dawn of the digital creator space, they created Collective Digital Studio to begin representing the fresh talent finding audiences on YouTube. The business later sold to German media conglomerate ProSiebenSat.1 and was renamed Studio71. Over the years, they helped to build the careers of several top YouTubers, including Lilly Singh and Rhett and Link. In October 2020, Izad stepped down as CEO of Studio71 and became chairman of the business, and Weinstein left his post as president.
“We believe that the future belongs to those who can capture meaningful attention to win audiences and ultimately build real influence,” said Weinstein. “The modern entertainer needs to be more than just a creator or personality, they need to be small media businesses growing enterprises optimized to drive engagement and scale of audiences. Our team’s expertise combined with our company services, makes Underscore Talent the perfect partner for creators looking to build lasting value and revenue opportunities.”
Sign up for THR news straight to your inbox every day