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Indigenous Media, a media company from the team that created digital series Blue, has launched a series focusing on the stories of real women.
Lives of Women, which premieres Thursday, is training its lens on the personal stories of women, telling them in just 60 seconds. It’s an outgrowth of 60 Second Docs, a series averaging 48 million views a month that Indigenous premiered last year. Like 60 Second Docs, Lives of Women will be distributed via social platforms, including Facebook, Twitter and Instagram. Episodes will also be available on YouTube.
One of the first episodes follows a woman named Dorcia, who talks about what inspired her to become a teacher.
“I was interested in doing something where we’re not looking at extreme lives or lives that are outrageous but lives that everyone can connect to,” says creator Rodrigo Garcia, a film and TV director whose credits include HBO’s In Treatment and Albert Nobbs. He calls the series a “midlife portrait” of the different women it portrays.
Garcia, along with partners Jon and Jake Avnet, founded YouTube channel WIGS as a place for female-led stories when content creation was just taking off for the streaming-video site. Their subsequent drama series, Blue, starring Julia Stiles, became an early YouTube hit and later also streamed on Hulu and aired on Lifetime. They went on to launch Indigenous as a studio for multiplatform content, including Snapchat film Sickhouse.
With 60 Second Docs they hit on the growing popularity of Facebook Video. In just nine months they have created 100 episodes of the series, which have more than 265 million total views.
“What we do is tell interesting stories in an easily digestible and shareable format,” says Jake Avnet. “With 60 Second Docs, the thing we learned was there is an enormous appetite for premium content. It proves to me that storytelling is at the core of digital properties. Lives of Women is an attempt to do that with a slightly different focus.”
Garcia directed the first seven episodes of Lives of Women. The series is now being overseen by Kestrin Pantera. The first six episodes are available on Facebook, Instagram, YouTube and Twitter.
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