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Trivia app HQ is beefing up its executive team.
The New York startup has tapped Brandon Teitel as head of programming and strategic partnerships to help find new ways to integrate brands into its daily trivia games.
“HQ Trivia is experiencing hyper-growth, and we have been getting a lot of attention from brands that want to reach our audience,” said co-founder and CEO Rus Yusupov. “HQ is in a unique position to define the future of brand integrations in live programming. Brandon Teitel’s wealth of experience at CNBC and work with numerous global brands at Postmates will be invaluable. I’m happy to welcome him to the team.”
Teitel most recently served as vp brand strategy at delivery startup Postmates, where he struck deals with ABC, NBCUniversal and T-Mobile. But HQ will give him an opportunity to return to his entertainment roots. He spent over a decade at CNBC, where he served as a senior producer on such shows as Jim Cramer’s Mad Money and Donny Deutsch’s The Big Idea.
Since its launch last August, HQ has become a viral sensation. The app, which broadcasts 12-question trivia questions twice a day and hands out prizes in the thousands of dollars, regularly attracts more than a million players for each game. Its highest day was Jan. 28, when it recorded 1.6 million concurrent players.
The live-streamed broadcast, typically hosted by Scott Rogowsky, has attracted interest from brands and celebrities. Jimmy Kimmel guest-hosted a game early in January.
Teitel tweeted on Jan. 29 about his new position, and Rogowsky responded with his wish list of HQ partners.
Q: Biggest personal news of 2018 so far?
A: I’m now running Programming & Strategic Partnerships @hqtrivia.
So grateful to @rus for the opportunity. Let’s get down to the nitty gritty @scottrogowsky!
— Brandon Teitel (@BTEITEL) January 30, 2018
Welcome aboard, Brandon! First order of business: partnering with @MelBrooks & @carlreiner https://t.co/zcUGpa11rO
— Scott Rogowsky (@ScottRogowsky) January 30, 2018
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