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Tumblr is getting into the live-streaming game.
The Yahoo-owned blogging service has added support for live streams from a number of platforms including YouTube and YouNow. It’s a departure from other companies, which have created live-streaming services of their own. Instead, Tumblr wants to be a destination for live regardless of where those videos are originally created.
Tumblr is launching its live-streaming efforts with several partners in the space — Kanvas and Upclose are two others — but does not currently support Facebook Live or Twitter’s Periscope, two of the larger live-streaming entities.
Beginning Tuesday, Tumblr users can post a live stream from any of the supported services directly to their followers. Those posts can be re-blogged like any other Tumblr post, replays will continue to be available after the live stream ends and Tumblr will notify users when people they follow go live.
The company is working with several partners, including Mashable, Refinery29, MTV and The Huffington Post, to create a number of live streams and broadcast upcoming events. A Tumblr post says says it will begin broadcasting on Tuesday at 4 p.m. ET.
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