TV Clipping Startup Whipclip Snags Former Hulu Exec Charlotte Koh (Exclusive)

Former Hulu originals head Charlotte Koh has found a new home at TV clipping startup Whipclip. 

Koh has joined the company as senior vp content and partnerships, where she will oversee Whipclip’s content strategy and operations, content acquisition and will manage media partnerships.

Koh spent three years at Hulu, where she oversaw development and production of the streamer’s crop of original series. During her time there she worked on ten series, including dark comedy Deadbeat, and animated series The Awesomes. She has also held roles at Marvel and Fox Searchlight Pictures.

“Whipclip is at the very forefront of social TV,” Koh said. “It’s an exciting time to join the company and bring my experience in building content partnerships to expand Whipclip’s business.”

Whipclip is the brainchild of former Demand Media chief executive Richard Rosenblatt. The company, which is backed by Institutional Venture Partners and a number of Hollywood players including William Morris Endeavor, Peter Guber and Scooter Braun, has created a mobile app that allows users to clip moments from television and then share the clips across social media. People already tweet and post to Facebook about funny and shocking moments on TV, but Whipclip wants to provide them with a way to share videos of the exact moments they’re talking about. 

Whipclip, not yet available to consumers but expected to launch early this year, is testing with shows from ABC, CBS, A&E and OWN, but a big part of the company’s success hinges on securing partnerships with a wide range of TV networks. That’s where Koh come in. 

“This is a key role for Whipclip as our media partners and programming continues to expand rapidly,” said Rosenblatt. “Charlotte is a well-respected executive with a proven track record of running business and content development for leading entertainment and technology companies. She is the perfect person to further expand our relationships with content providers and consumers.”