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Apple will exclusively stream a new music docuseries from Vice as it continues to bolster its original programming on subscription service Apple Music.
The Score premieres Tuesday, March 22 as a six-part series spotlighting local music scenes around the world. The first episode, titled “Reservation Rap,” explores a style of hip-hop that was born out of Minnesota’s Red Lake Reservation and the Ojibwa tribe, the third largest indigenous tribe in North America. Future episodes, which will air every other week, will take viewers to Brazil, Iceland and Vietnam.
Vice creative director Kelly Fulton says the series was inspired by Vice’s 2007 documentary Heavy Metal in Baghdad, which explored the heavy metal subculture that thrived despite the Iraq War. “That doc sparked exactly what we wanted to do with this series, which is telling under reported and under represented stories around the world through the artists that are scoring those cultural climates,” says Fulton.
An Apple Music playlist will accompany each episode, highlighting songs from the artists featured in the series. Says Fulton: “Not only will we tell these stories, we’re actually giving these musicians a platform that they otherwise wouldn’t have had.”
The Score joins a growing roster of original video content on Apple Music. The iPhone maker, which launched $10 monthly subscription service in June last year, has also debuted an exclusive documentary on Taylor Swift’s 1989 tour and a weekly music show with DJ Khaled. Apple is also producing its first original TV show, scripted drama Vital Signs starring Dr. Dre.
For its part, Vice has made an effort to expand its programming to a variety of platforms including cable TV with the launch of its Viceland network in February.
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