VidCon has tapped Nicole Leo as director of creator partnerships, organizers said Monday.
In the role, Leo will lead the talent and creator partnerships team and manage relationships with online video creators and musicians, while generating programming for talent.
Additionally, Leo will oversee all talent relations for the tech conference and its digital events worldwide. She will be based in ViacomCBS’s Hollywood office and report to Colin Hickey, vp of operations.
“I’m excited to further strengthen VidCon’s relationships with creators and am committed to discovering new talent who are telling stories that are impactful, inclusive, and authentic,” said Nicole Leo. “I’m really looking forward to working with this talented team to produce unique experiences and partnerships for both digital campaigns and IRL events in the powerful and unique way that VidCon is known for.”
Among Leo’s previous positions, she worked for Blended Strategy Group with clients such as Revlon and Johnson & Johnson. Leo also served as director of talent relations and programming for BeautyCon Media, booking talent and developing programming for large-scale events.
“As a seasoned talent relations expert, Nicole brings nearly a decade of experience to VidCon as we evolve the brand around the world both in-person and virtually,” said VidCon general manager and svp, Jim Louderback. “She joins a passionate, creative, and strategic team that I am excited to recognize with well-deserved promotions. Their combined efforts will be integral as we continue to expand our focus on the creator economy and the global community of fans and followers.”
In addition to Leo’s appointment, VidCon announced that Fiona Ridgway will rise from senior expo hall manager at VidCon’s physical event to executive producer of its digital iteration, VidCon Now. Meanwhile, Travis Morss has been promoted to director of programming and Jeanette Francia will serve as senior marketing manager. Sydney Jenner will be coordinator of talent partnerships.
After last year’s VidCon was canceled due to the coronavirus pandemic, the event will take place this year in October at the Anaheim Convention Center as scheduled, with some of its virtual components remaining in the programming lineup.