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It’s the end of an era: Video-sharing app Vine is soon to be no more. Twitter announced Thursday (Oct. 27) that it’s retiring Vine “in the coming months,” meaning that users should get as many six-second videos out as possible before it’s gone.
But in the nearly four years that Vine has been around (it was released in January 2013), the app turned singers into superstars and proved that iconic moments can be captured in less than 10 seconds. As people say goodbye to Vine, they’re simultaneously thanking it for blessing them with these gems.
Perhaps Vine’s biggest success story, Shawn Mendes’ skillful acoustic covers and pretty-boy charm won the hearts of the app’s users. As his Vine popularity grew, Shawn caught the attention of talent manager Andrew Gertler and eventually got a record deal with Island Records. And with two No. 1 albums to his name, surely Shawn is sad to see Vine close its doors.
Before Bobby Shmurda’s single “Hot N—a” really gained popularity in 2014, he shared a music video for the song, and suddenly Vine was blowing up with videos of Bobby’s meme-worthy “Shmoney Dance.” He later landed a record deal with Epic Records in 2014. He won’t be able to post any new videos before Vine is gone for good, though: Bobby was just sentenced to seven years in jail on Oct. 19.
Us the Duo
Like Shawn, Us the Duo (Carissa and Michael Alvarado) took to Vine to deliver quick covers of popular songs, including The Weeknd’s “Earned It” and Taylor Swift’s “Out of the Woods.” They’re said to be the first musicians to sign with a major label thanks to Vine, as they landed a deal with Republic Records in 2014. Us the Duo has since toured with Pentatonix and started their own label, Alvarado Records, on which they released Just Love in July.
The “Lost Boy” singer, began singing covers and sharing them on Vine right around the same time as fellow Canadian Mendes but took off after sharing an original line she made up based on the TV show Once Upon a Time. After the video gained the most attention of anything she’d shared, Ruth B (whose full name is Ruth Berhe) turned it into a full song — and voila, “Lost Boy” was born. She independently released the song on iTunes in February 2015, but Columbia Records quickly snatched her up just months later.
Jack & Jack
Jack Johnson and Jack Gilinsky began their Vine career as a comedy duo, but began focusing more on music, sharing covers and parody songs. Independently releasing 11 singles since their Vine start, Jack & Jack’s song “Wild Life” made it on the Billboard Hot 100 in 2014 (No. 87), and their EP debuted at No. 12 on the Billboard 200. They have yet to sign a record deal, but with almost 100 million streams on Spotify, endless endorsement deals and two mobile app games, we’d say Vine did them well.
Aside from the musical talent Vine helped the world discover, there were plenty of six-second gems that became Internet phenomena.
Let the videos do the talking on these:
“Why the f— you lying?”
“Chipotle is my life”
Jeb Bush, “please clap”
Thanks for the six-second memories, Vine. You’ll be missed.
This story first appeared on Billboard.com
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