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Vox Entertainment has made its first hire.
The content production and programming division of Vox Media has tapped Erica Winograd as head of development. She begins June 22 and will report to Vox Entertainment vice president Chad Mumm.
Winograd was previously with FremantleMedia North America, where she served as executive director of digital content at the company’s digital banner Tiny Riot. While there, she oversaw creative development across several Fremantle partnerships, including Vice’s Munchies, StyleHaul and BroadbandTV. She also developed and produced upcoming original comedy series Live @ The Apt, which Fremantle is currently in negotiations to partner on with Rent.com.
Vox established Vox Entertainment in March to build out its content development and talent relationships. Mumm moved to Los Angeles to start the division and plans to build out a team focused on video initiatives.
“This is really the first step in building out Vox Entertainment to be a truly strategic programming, creative arm for our video future,” Mumm tells The Hollywood Reporter. “What Erica brings us is the ability to define our creative strategy and development strategy.”
At Vox, Winograd will oversee development of new digital series, the expansion of existing series and the creation of video content across Vox’s portfolio of editorial brands, including SB Nation, The Verge, Eater, Racked and Curbed. She will also work with the video and editorial teams at Vox Media to develop on-platform content.
“Erica represents the future of Hollywood and is comfortable creating content that is designed for the Internet and for television,” Mumm says. “We wanted someone who knew how to create programming but could also help us scale up to address some of the more ambitious opportunities for our media brand.”
Vox Media owned a growing portfolio of websites that cover a wide range of subjects, from technology to video games to fashion. The company recently added to its roster with the acquisition of tech blog Re/Code.
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