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Vox.com is boosting its election coverage with the addition of senior producer and video correspondent Elizabeth Plank.
The online news brand from Vox Media has tapped Plank to host a weekly video series covering politics and the presidential campaign along the campaign trail. The show will begin in March and will be distributed on Vox.com, its Facebook page and YouTube channel.
Plank will report to Matthew Vree, executive producer of video at Vox.com. “Liz is a huge addition to Vox.com’s growing video operation,” said Vree. “She has the unique ability to use wit and humor in tackling complex social issues, and engage people in a way that provides deeper insight into those issues. Focused on the 2016 election, her approach and series for Vox.com will provide new perspective on the complicated forces shaping the debate.”
Plank joins the company from online news startup Mic, where she worked as a senior correspondent and co-created weekly video series Flip the Script. The series, which tackles issues such as abortion, vaccinations and minority representation, took off on social media, garnering 43 million views during its first season. Prior to joining Mic in 2014, Plank was a correspondent for MSNBC live web show Krystal Clear.
“I’m absolutely thrilled to be joining the innovative video team at Vox.com, and admire their ability to perform explanatory journalism across new and emerging platforms,” said Plank. “Vox.com’s commitment to visual storytelling, and the launch of this new series, will provide a truly unique perspective on the election process. I’ll be offering our viewers a dynamic and different look at what is shaping up to be a historic and expectation-defying election.”
Since launching in 2014 as a home for explanatory journalism, Vox.com has grown to an audience of 40 million unique viewers each month across its channels, including the website, podcast The Weeds, its Snapchat Discover channel and other emerging platforms. It’s video division is behind the hourlong interview with President Barack Obama that aired last year. A recent video about Donald Trump’s campaign was viewed more than 20 million times during a two-day period.
March 1, 8:50 a.m. Updated to reflect that Vox.com’s audience comes from across multiple platforms.
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