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This marks the first time that movies are available on Apple mobile devices outside of the firm’s iTunes Store.
The studio is starting with two Christopher Nolan-directed blockbusters. Warner Bros. on Wednesday is launching so-called “app editions” of Inception and The Dark Knight, the Times said.
Consumers with iPhones, iPads or an iPod touch can download the app for free. The download includes the first five minutes of the movies along with games, trivia, and other material.
The full movie carries the standard iTunes prices of $9.99 for Dark Knight and $11.99 for Inception in the U.S.
Overseas prices range from$7.99 for Dark Knight in some European countries to $23.99 for Inception in New Zealand.
The new offer allows Warner Bros. to sell movie downloads in a number of markets, including such fast-growing theatrical markets as China and Russia, but also Greece, Hungary, Portugal and the Czech Republic, without having to wait for Apple to launch a full digital movie store, the Times highlighted.
“We think this is an innovative way to build a global footprint on devices that are optimized for video viewing,” Thomas Gewecke, president of digital distribution for Warner Bros., told the Times.
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