Multiplatform video services provider Vubiquity has hired Warner Bros. veteran Michele Edelman as executive vp marketing and communications.
Edelman was previously vp worldwide direct to consumer marketing in the home entertainment division of Warner Bros. Studios, where she was in charge of consumer initiatives available to the studio, including WB Social Enterprise and Warner Bros. Digital Entertainment Store. Prior to that, she was vp worldwide marketing, programming and acquisitions for Warner Bros. Digital Distribution.
“We are pleased to have Michele join the Vubiquity organization and to lead its marketing and corporate communications areas,” said Vubiquity chief executive Darcy Antonellis, who previously served as chief technology officer at Warner Bros. “Michele’s industry expertise and history are steeped in all things digital. As media and entertainment continues to be more deeply embedded in all things within the Internet of Things globally, she’s the perfect executive to head Vubiquity’s product and services marketing and communications efforts.”
Added Edelman: “As Vubiquity continues to meet the ever-changing demands of content owners and service providers, I look forward to developing a strategy that takes into account all our partners and achieves the most success.”
