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Tesla Motors doesn’t advertise and it participates in auto trade shows only sporadically, but the upstart electric carmaker is without peer in keeping its name before the public.
To wit: this video Christmas card the company uploaded to YouTube on Wednesday without comment, featuring three of Tesla’s Model X SUVs flashing their lights and raising and lowering their signature falcon doors in time to frantic holiday music.
Besides putting the Model X into production this autumn after years of delays, Tesla had another reason to celebrate this week: On Monday, the first stage of a $60 million Falcon 9 rocket from its SpaceX division made a successful landing at Cape Canaveral, Fla., after previous attempts failed.
The landing was lauded by scientists as a significant step in the development of reusable rockets, which would greatly reduce the cost of space travel and help make plausible Elon Musk’s campaign to colonize Mars.
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