YouTube creator and Snapchat star Casey Neistat has signed with WME, The Hollywood Reporter has learned.
The multihyphenate has nearly 1 million YouTube subscribers and more than 207 million total views to his YouTube channel, where he posts daily vlogs. He’s also become one of the most popular Snapchatters with hundreds of thousands of followers on the app and regularly shoots viral marketing campaigns for brands including Nike, Mercedes and J. Crew.
A longtime filmmaker, Neistat was creating viral videos before YouTube. A three-minute film he created in 2003 called iPod’s Dirty Secret about Apple’s lack of battery replacement program for the device was viewed more than a million times in the week after it was posted online. He went on to star in 2010 HBO reality series The Neistat Brothers with his brother Van Neistat.
Most recently Neistat, 34, co-founded Beme, a New York-based technology company that in July launched an app of the same name designed for sharing un-edited videos with friends. The no-frills app, which captures 4-second bursts of video, doesn’t allow users to see the video they are recording or edit it before sharing it with friends. More than 1.1 million videos had been shared via the app as of late July.
Neistat was previously repped by CAA.