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While the majority of the country watched Katy Perry, Lenny Kravitz and Missy Elliot perform at the Super Bowl last night, a smaller group enjoyed YouTube’s very own halftime show, the first of its kind offered as a national alternative to the NFL’s version.
Streamed live from YouTube Space LA on their AdBlitz channel, the variety show was shot in front of a studio audience filled with YouTubers and fans. The show was hosted by YouTube creator Harley Morenstein of Epic Meal Time, a cooking channel where he and friends prepare enormous calorie-laden foods.
The halftime show opened with a prerecorded song performed by YouTube stars.
The remaining time included a scientific demonstration in which hydrogen peroxide and liquid dish soap were combined to create “elephant toothpaste,” an impressive a cappella performance of “I’ll Think of You” sung by Kurt Hugo Schneider, Sam Tsui, Madilyn Bailey and RUNAGROUND, and a game where Turner and Wong had to guess the most common phrase searched about them and the loser’s friend was dropped into a dunk tank.
McLaughlin told The Hollywood Reporter, the goal wasn’t to reinvent the wheel. “We’re not trying to compete with the traditional halftime show,” he told THR. “This is for somebody who enjoys YouTube content and enjoys the people who are on YouTube. I don’t necessarily think that the traditional media world is going to see this and be scared, but that’s not really the point. It’s to give YouTube fans something to enjoy.”
Head of YouTube Space LA, Liam Collins, told THR he would love to make the show an annual event. “Everything that we do here is a test that we hope will yield positive results and then we’ll do it again,” said Collins. “My hope is that we’ll be coming back to try it again next year.”
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