YouTube is suspending all advertising on Logan Paul’s channel, just four days after he returned to his daily vlog.
The Google-owned streamer has taken issue with his recent string of videos, which include Paul tasering a rat and encouraging his audience to eat laundry detergent as part of the Tide Pod challenge. “After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” a YouTube spokeswoman said in a statement. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
Paul, 22, rose to fame on Vine and YouTube for his antics and stunts, amassing an audience of 16 million subscribers. But he drew criticism early this year after posting a video of himself in Japan’s so-called Suicide Forrest that featured the blurred face of a suicide victim. The backlash from the YouTube community and other mental health advocates was swift. Paul posted released two apologies, first on Twitter and later on YouTube, and ultimately took a step back from his vlog, explaining that he needed time to reflect.
YouTube ultimately decided to remove Paul from its premium advertising tier, Google Preferred, and place its projects with Paul, including a sequel to sci-fi film The Thinning, on hold. But YouTube chief business officer Robert Kyncl told press in January that Paul expressed remorse very quickly and is learning from the experience. Actions should speak louder than words. Logan has the opportunity to prove that.”
After several weeks away from the public eye, Paul posted a vide on his channel on Jan. 24 focused on mental health and pledged to donate $1 million to suicide prevention. He then sat for an interview with Good Morning America, which aired on Feb. 1, where he called himself “a good guy who made a bad decision.”
He resumed his vlog on Feb. 4 with a video — titled “I’m Back” — and quickly resumed his antics, including making a citizen’s arrest after he found an intruder in his home.
YouTube’s decision to remove all advertising from his channel, a much harsher punishment than the Google Preferred suspension because it means he cannot monetize his channel through ads, occurred because the streamer felt that the content in his recent videos was not suitable for brands and could more broadly damage the YouTube community. In addition to harming an animal and encouraging fans to eat Tide Pods, which are not safe for consumption, he also tried to monetize a video that YouTube says violated its advertiser-friendly guidelines. If Paul continues to violate these policies, he could be removed from YouTube’s Partner Program.
A spokeswoman for Paul did not immediately respond to a request for comment.