Jason Alexander Woos 'Baywatch' Babe, Mocks Coffee Culture in New Nickelback Video

Jason Alexander headshot 2012 P

Nearly 15 years after Seinfeld first aired and made George Costanza a household name, Jason Alexander is busy as ever.

The veteran actor stars in a new Nickelback video for the song "Trying Not to Love You," playing a double role of two polar opposite barista masters. The band, meanwhile, isn't seen at all in the clip, which premiered today.

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In the video, Alexander take on the role of nebishy but sweet coffeetender Bud, who gets swept away in a fantasy of beans, bikinis and flying psychedelic coffee mugs upon laying eyes on ex-Baywatch beauty Brooke Burns. But he finds competition for her affection in the form of a cool rider doppelganger -- a leather jacketed version of himself. 

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No stranger to videos, having previously starred in two of Brad Paisley's, “Celebrity” and “Online,” Alexander is also gearing up for another music-meets-visuals gig: hosting The Big Picture, the Los Angeles Philharmonic Association's tribute to Paramount Pictures on the studio's 100th anniversary, taking place Sunday, Sept. 2 at the Hollywood Bowl and featuring composers Michael Giacchino (Super 8, Star Trek), Lalo Schifrin (Mission: Impossible) and Alan Silvestri (Forrest Gump). David Newman conducts. 

For more information, go to HollywoodBowl.com and watch Alexander in Nickelback's "Trying Not to Love You" video below:

Twitter: @THRMusic