12:30pm PT by Emily Zemler
30 Seconds To Mars Video Features Olympic Gymnasts, Models, Wild Animals
Thirty Seconds To Mars unveiled a short film for their latest single “Up In The Air” today via VEVO. The expansive, lavish eight-minute clip, directed by Bartholomew Cubbins (frontman Jared Leto’s alter ego), features appearances by members of the U.S. Olympic Gymnastics team, models Ashley Smith and Anastasia Krevosheeva, USC fencers, performers from Cirque du Soleil's Iris and various wild animals.
“This short film is quite unlike anything we have ever done before,” Leto said in a press release. “With contributions from Damien Hirst, Dita Von Teese, U.S. Olympic gymnasts McKayla Maroney and Jordyn Wieber, Maxwell Snow, Neil Strauss, a lion, wolf, a snake (and, yes, some zebras), we take an epic, bizarre and hallucinogenic journey through a incredibly surreal landscape. It was exciting to explore new territory and once again work with the maniacal Bartholomew Cubbins at the helm.”
The film eschews a narrative in favor of dramatic visual imagery that includes Hirst’s famous artwork, Von Teese writhing on a pink mechanical bull and Strauss covered in bees. The clip, which features some shots of the band performing the single in slow motion, climaxes in a colored chalk battle inside a giant warehouse. The film’s credits, which identify each contributor, take up nearly 90 seconds of the entire piece.
“Up In The Air” is the first single off Thirty Seconds To Mars’ upcoming new album LOVE LUST FAITH + DREAMS, which is scheduled for release on May 21 via Virgin Records. The disc was produced by Leto with Steve Lillywhite (U2, Dave Matthews Band, The Killers) co-producing four tracks. “Up In The Air” initially premiered in space after being carried aboard the SpaceX cargo mission to the International Space Station last month. Thirty Seconds To Mars’ last album, This Is War, was released in 2009.
The band’s recent documentary, Artifact, which details their battle with their record label, won the People’s Choice documentary award at the 2012 Toronto International Film Festival, the Audience Award at the 2012 Gotham Independent Film Awards and it was an official selection of the 2013 SXSW film festival.
Watch the "Up In The Air" video here.