10:39am PT by Kevin Rutherford, Billboard
Pharrell Williams Debuts 24-Hour Music Video for 'Happy' (Video)
This story first appeared on Billboard.com.
Just days after Bob Dylan's highly interactive "Like a Rolling Stone" music video debuted, Pharrell Williams has debuted what's being described as the first 24-hour music video.
The singer-rapper-producer dropped a video for "Happy" that runs 24 hours and features a score of cameos, celebrity and otherwise. The interface for the video, found on the website 24hoursofhappy.com, sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day.
Along with Williams, the video features guest spots from Odd Future's Tyler, the Creator and Earl Sweatshirt, Steve Martin, Steve Carell and more. Check out a four-hour clip of the video below.
"Happy" comes from the film Despicable Me 2, for which Pharrell helped create the soundtrack.