Rihanna Stars in a New Provocative Armani Jeans Commercial (Video)

The singer's overtly sexualized onstage and offstage antics are causing concern among friends.

Samir Hussein/Getty Images

Rihanna is certainly becoming an attention-seeking missile. Her provocative commercial for Emporio Armani is making juicy headlines this week. In the video, she writhes around in bed wearing scanty underwear before putting on a pair of jeans. 

She recently reunited with Chris Brown for two sexually charged songs and her daddy Ronald Fenty has given a firm thumbs up, suggesting that she forgive her abusive ex-boyfriend for his past sins and get back together with him. Her Armani Grammy gown revealed her recent weight loss. 

In London, she walked the streets in American flag hot pants, a fur vest, suspender tights (that look like garter belt and stockings) and Christian Louboutin spiked boots, causing some to compare her clothing to that worn by a prostitute.  And this weekend, Rihanna was a paparazzi's dream when she went out in New York, wearing a sheer top that revealed her breasts.

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Even stylist Philip Bloch -- who has known RiRi and Brown for years, is worried about the singer: "I went to one of her concerts and was shocked by what I saw. She has no idea how to cope with this level of fame. She needs to calm down and behave -- I think she's a troubled girl. She’s talented and beautiful, but puts herself in dangerous situations.”

STORY: Rihanna's Father Approves of 'Nice Guy" Chris Brown, Says Daughter Was a 'Little Fat'

And Barbados pastor Bishop Vibert Lowe -- also a family friend -- has told the Daily Mail that Rihanna’s homeland is “praying for” the singer. “As a young lady she’s not setting a good example. Young people look to her as a mentor, they regard her as an idol and copy her lifestyle. There are people on the island who think she parties way too hard.”

Tell us: What do you think about Rihanna's choices?


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