Dodge Durango Ads
Ferrell appeared as Ron Burgundy in a series of Dodge Durango commercials, as part of Paramount's multifaceted marketing partnership with the automaker.
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Ben & Jerry’s “Scotchy Scotch Scotch” Ice Cream
Ferrell's appearances as Burgundy weren't limited to in-person and video spots. He even showed up on the side of a pint of ice cream, as part of the packaging on Ben & Jerry's new Anchorman-themed "Scotchy Scotch Scotch" flavor. Unfortunately for Burgundy, there's no alcohol in the butterscotch ice cream, which has ribbons of butterscotch swirl. The limited-run flavor was unveiled at an event with a bunch of Ron Burgundy look-alikes.
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MTV Europe Music Awards
Image Credit: Photo Credit: Getty Images Ferrell showed up as Burgundy at Paramount sister company MTV's Europe Music Awards, telling reporters of his experience in Amsterdam that he had "a lot of these delicious brownies, and they are very good." He continued to joke that he was looking forward to ABBA performing and that he's currently working on his abs. Ferrell stayed in character for a number of bits during the show, including presenting the Global Icon Award to Eminem and presenting the award for best video to Miley Cyrus. The network also aired a video of him touring Amsterdam, including biking around with Daft Punk, touring the Red Light District and trying some of the aforementioned brownies.
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‘Conan’
Ferrell showed up in character on Conan O'Brien's Conan late-night show to promote both the film and Burgundy's autobiography, Let Me Off at the Top!: My Classy Life and Other Musings, released Nov. 19. During his appearance, he performed Loverboy's "Working for the Weekend," dedicating it to his "dear, dear, dear friend," embattled Toronto mayor Rob Ford. He also revealed his tips for surviving a prison riot and what he really thinks of the Dodge Durango. Ferrell previously appeared in character on Conan to announce that the Anchorman sequel was finally underway.
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North Dakota Newscast
Ferrell even anchored a local newscast in North Dakota as Burgundy, bantering with the news team and popping into anchor Amber Schatz's screen while she read a story.
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Canadian Curling Trials
Ferrell took his Anchorman-themed act north of the border, donning a kilt to call the Canadian curling trials in Winnipeg for cable channel TSN. "I tell you, Winnipeg is the Paris of Canada," said Ferrell, as Burgundy. "The limo ride from the airport was first-class all the way. They had roast pig for me. An entire roasted pig there in the limo."
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Peyton Manning Interview
Burgundy interviewed Peyton Manning for ESPN the Magazine, asking the legendary quarterback how he was able to achieve so much success without a mustache and about his relationship with the Broncos' mascot, the horse Thunder. The interview was promoted as a precursor to Burgundy and David Koechner's Champ Kind guest-hosting SportsCenter, but their appearance was canceled due to a press conference about the sexual assault allegations against Florida State quarterback Jameis Winston.
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Emerson College
Image Credit: Photo Credit: Paul Marotta/Getty Images In early December, Ferrell went to Boston's Emerson College when its School of Communication was renamed — for one day only — the Ron Burgundy School of Communication. Dressed as Burgundy, he held back tears while accepting a plaque of recognition and dispensed nuggets of wisdom like "You have to report the facts, unless it's too hard to find the facts" and "Keep a $20 bill in your shoe."
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‘Dog Fancy’
Ferrell dressed up as Burgundy, donning a smoking jacket for a relaxed yet suave at-home look, for the cover of the January 2014 issue of Dog Fancy magazine, which, naturally, also featured Anchorman's beloved dog, Baxter.
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Fake International News Briefs
Paramount has engaged in an unprecedented international promotional push for Anchorman 2, with hopes of making the sequel a global hit, compared to the original, which earned $85 million at the domestic box office and just $5 million overseas. As part of that effort, Paramount produced numerous fake international news briefs, with Ferrell as Burgundy reporting on developments in specific countries from behind the desk of the movie's fictional 24-hour news network GNN. As Burgundy, Farrell riffed on a Swedish court decision legalizing masturbation and described Australian Prime Minister Tony Abbott's skimpy bathing suit as a "banana hammock."