Casablanca (1942)

Gold kept Humphrey Bogart’s Rick and Ingrid Bergman’s Ilsa separate to avoid giving away the romance because they don’t get together until well into the movie. In an early version, there was no gun. Warner Bros. wanted more excitement, so he added the gun (which Rick uses briefly at the end). Gold did all the lettering by hand using a flat-pencil technique. Designer Michael Bierut praises Gold for “the amount of subtlety he brought to the image.” Read the entire story: Secrets Behind Hollywood's Greatest Movie Posters