'Batman v Superman' Viral Site Wants Fans to Help Build Artificial Intelligence

Jesse Eisenberg as Lex Luthor - H 2016
Just what is 'Lex/OS' up to?

Ahead of the release of Batman v Superman: Dawn of Justice, Lex Luthor is up to something vaguely threatening and very mysterious — and maybe he's not working alone.

Lex/OS, the fictional "world's most private and secure operating system" announced back in October last year, has started beta testing by asking guests to assist in building a more human artificial intelligence — but, of course, there's more going on than initially seems to be the case.

The Lex/OS site tells visitors that their actions "will teach the system how humans solve problems," and, sure enough, guests have to solve simple logic puzzles, revolving hexagonal shapes to create matching patterns for some unknown purpose, although it slowly becomes clear that completed tasks unlock LexCorp files and increase security privileges.

Whether Lex/OS is an ARG intended to promote Batman v Superman, part of the plot of the movie or something else entirely remains unclear, but for longtime comic book fans, there are two particularly noticeable Easter Eggs suggesting a classic Superman villain in the design of the site.

Both the hexagonal design visual and relationship to artificial intelligence allude to Brainiac, an alien with a long-established interest in AI; indeed, for a period in the 1980s, his consciousness was downloaded into a robot body, essentially making him an AI.

In current comic book continuity, Brainiac arrived on Earth initially as an unseen collaborator with Lex Luthor, informing Luthor of Superman's alien origins, updating a tradition of the two teaming up to form the "Brainiac-Luthor Team" in an attempt to defeat the Man of Steel. Could the Lex/OS site be teasing something similar for the DC movie mythology?

Batman v Superman: Dawn of Justice opens on March 25.