'Black Panther' Super Bowl Ad Drops Early
Black Panther is riding into the Super Bowl in style.
Marvel unveiled a partnership with Lexus for the film ahead of last year's San Diego Comic-Con, and now its the Super Bowl spot is rolling out early online.
Heat Vision breakdown
It shows Black Panther (Chadwick Boseman) and his sister Shuri (Letitia Wright) saving the day with help from the 2018 Lexus LS 500 F SPORT. The ad will air Feb. 4 during the Super Bowl's 3rd quarter and also features Run the Jewel's song "Legend Has It," which set the tone for the first Black Panther trailer back in June.
The film from director Ryan Coogler is poised for a big debut, with tracking pegging the film to open to between $100-$120 million next month.
Black Panther opens Feb. 16.
by Chris Gardner
by Hadley Meares
by Pamela McClintock