1:40pm PT by Graeme McMillan
Atari Unveils 'Blade Runner 2049' "Speakerhat" That Plays Music
The future is now — and you can wear it on your head.
Atari has partnered with National Entertainment Collectibles Association to produce a limited-edition Blade Runner Atari Speakerhat, debuting at San Diego Comic-Con ahead of a fall release.
The Speakerhat, powered by Audiowear, is a baseball cap with stereo speakers and a microphone that connects with Bluetooth-enabled devices. Sounds like something out of Blade Runner — especially with the Atari brand involved? Well, that's the point.
"Blade Runner 2049 made a distinctive and memorable mark with its recent reveal trailer that skillfully captured and evolved the aesthetic presented in the classic original film," NECA COO Joel Weinshanker said in a statement. "Atari was an enduring and essential element in the sequel filmmakers’ world-building. The minute the new trailer hit, we started getting requests for Atari-branded Blade Runner 2049 products and knew we’d need to partner with Atari to satisfy the countless joint fans of both franchises."
The reveal comes ahead of Saturday's Warner Bros. panel in Hall H, where Blade Runner 2049 will be on display.
"With the recent reveal of our Ataribox project and now with Speakerhats, we envision a full range of connected personal devices that live at society’s intersection of entertainment, technology and social connectivity that legendary film worlds like Blade Runner 2049 foretell," added Atari Connect COO Michael Arzt. "Our new products will speak to a whole new generation of Atari fans, while also honoring the decades of affection and devotion by our most loyal ones."
The Blade Runner 2049 Speakerhat will be joined by a number of other Atari-branded products and wearable tech in coming months.