'Captain America: Civil War' Spider-Man Trailer Gets Huge Start
Everybody loves your friendly neighborhood wall crawler.
The second Captain America: Civil War trailer that debuted March 10 nabbed 62,613,449 views across YouTube and Facebook in its first four days, according to Internet analytics firm ZEFR.
This Week In Heat Vision breakdown
Interest in the trailer skyrocketed as word filtered out that it featured a glimpse of the new Spiderman (Tom Holland). This marks the first appearance of the wall crawler in a Marvel Cinematic Universe movie. Sony had the rights to the character but after 2014's Amazing Spider-Man 2 underperformed, the studio cut a deal with Marvel to co-produce the character and bring him into the MCU.
Those opening numbers are in line with the debut trailers of other action blockbusters. Avengers: Age of Ultron did 50.6 million views and Jurassic World did 53.9 million views. It is still short of the 64.6 million views for the Star Wars: The Force Awakens trailer No. 1.
Views for the first Captain America trailer also got a big bump, jumping 29 spots to land at No. 3 with 9.3 million views for the week and 120 million cumulative since the trailer’s release in November.
The Ghostbusters trailer held strong in the No. 2 spot with 14.2 million views, after debuting last week at No. 1 with 20 million views.
Other new trailers debuting in the op 10 were Hardcore Henry at No. 4 (7.0 million) and Kubo and the Two Strings (2.6 million).
See the full top 10 below.
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