Comic-Con Awards Show in the Works From Lionsgate

San Diego Comic-Con Logo - P 2012
<p>San Diego Comic-Con Logo - P 2012</p>
The branded awards show from Lionsgate Television for Comic-Con HQ will be aimed at fanboys.

Lionsgate is eyeing a branded awards show for Comic-Con ahead of an official launch in June for its new fanboy streamer, The Hollywood Reporter has confirmed.

It's understood negotiations are ongoing for the awards show, with no deal yet in hand. The studio earlier teamed with Comic-Con International to launch their fanboy SVOD, Comic-Con HQ.

The project is being spearheaded by Lionsgate Television and a group led by Jen O’Connell, executive vp alternative programming. Comic-Con International already hosts the Will Eisner Comic Industry Awards, the comic book world's Oscars.

The proposed awards show from Lionsgate is expected to branch out beyond comic books to offer kudos for achievement in film, TV and other media platforms, with a big opening for Hollywood star presenters reaching out to their fan bases. Comic-Con International in a statement confirmed an approach by Lionsgate Television for a "televised Comic-Con specific awards show," with the studio offering "their unique understanding of fandom." 

Comic-Con HQ launched on beta last weekend and will have its official premiere ahead of the San Diego Comic-Con International convention in July. The ad-free online service features varied programming from G4 alum Adam Sessler (X-Play) executive producing shows on comics, science and gaming while hosting his own interview series, among other offerings.

Comic-Con HQ also offers exclusive archived footage from the past 45 years of Comic-Con, films and TV series from Lionsgate and other companies and original video.

Graeme McMillan contributed to this report.

May 11, 3 p.m. Updated with a statement from Comic-Con international to confirm talks with Lionsgate Television.