'Dark Phoenix': Final Poster Looks to the Past for Full Effect

The new poster for Dark Phoenix, the final movie in the X-Men franchise that started under 20th Century Fox with 2000’s X-Men, has a distinctly retro flavor to it — but the era it recalls isn’t the 1990s setting of the movie.

Dark Phoenix — a retelling of the comic book “Dark Phoenix Saga” that was previously adapted for 2006’s X-Men: The Last Stand — is set in 1992, almost 10 years after the events of the previous installment in the series, 2016’s X-Men: Apocalypse. However, the new poster for the movie, released to tease next week’s “X-Men Day” promotion, harkens back to the golden age of painted movie posters of the 1980s, when artists like Drew Struzan created original artwork for movies like E.T. The Extra-Terrestrial, The Goonies and Back to the Future.

Is this a sign that the 1990s of the X-Men movie universe is a different place than our 1990s was, with cultural touchstones out of sync with the world as we know it due to the appearance of superpowers beings, or simply another case of nostalgia not quite matching up to reality? More will be revealed on Monday, presumably.

Dark Phoenix is set to be released June 7.