DC to Release Digitally During Print Hiatus

DC Heroes in Crisis - Publicity - H 2020
Clay Mann/DC
The comics publisher will continue to put out new material as the coronavirus pandemic shutters comic shops around the country.

Following DC’s statement on Saturday concerning support for comic book retailers in the wake of the pause of physical shipments, it has emerged that the company will be continuing to release product digitally via ComiXology in the meantime.

The announcement was made privately to retailers, and then shared by retailers on social media shortly after, as can be seen here, for example.

In a statement released via DC’s private retailer page on Facebook (and later shared publicly by Newsarama.com), DC director of marketing services Adam Phillips said, “All our data shows the digital consumer and the physical consumer are two different audiences. For now, we're going to continue to release digital comics, but will revisit this if the pipeline for physical distribution continues to be challenged and disrupted.”

On Monday evening, DC clarified that its April 1 digital releases will be limited to titles originally intended to be released without an accompanying print release (Batman: The Adventures Continue, Teen Titans Go To Camp and Gen:Lock, as well as newly digitized editions of print releases from DC's back catalog) and collected editions, which are available in print through bookstores served by Penguin Random House.

Multiple publishers, including Image Comics, Dark Horse Comics and Oni Press, have announced a pause on digital publication while print releases are on hiatus. Market leader Marvel Entertainment announced Tuesday that it would not be releasing any material digitally on April 1, adding, "this is a fluid situation with details changing every day, so we appreciate your patience and understanding as we all navigate our way through this."

March 31, 10:45 a.m.: Updated to clarify DC's stance, and to include that Marvel will not be releasing materials April 1 digitally.