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Disney Plans 'The Mandalorian' Season 2 Merchandising Blitz

The Mandalorian Still 4 - Disney+ Publicity -H 2020
Courtesy of Disney+
Mando Mondays will run from Oct. 26, running through Dec. 21.

When The Mandalorian premiered in November 2019, the world fell in love with Baby Yoda. But due to secrecy surrounding the character, fans were unable to purchase any toys featuring the breakout character, as known were yet available in order to prevent his existence from leaking out.

That won't be the case when season two bows on Disney+ on Oct. 30. Earlier that week, Disney and Lucasfilm will launch a nine-week program of merchandise for the series that debuts new products every seven days, under the branding Mando Mondays.

The first Mando Monday will take place Oct. 26, running through Dec. 21, with the program intended to showcase merchandise including toys, apparel, books, comics, collectibles, and more, including the undefined promise of “digital content.” Reveals will be made each Monday at MandoMondays.com.

In a statement accompanying the announcement, Kareem Daniel, president of consumer products, games and publishing at Disney said, “When The Mandalorian debuted last year on Disney+, the show became an instant phenomenon, with fans of all ages expressing excitement for products related to its iconic characters – particularly the Child. This fall, as the world continues to watch the narrative unfold, we will further bring this unique Star Wars story to life through a must-have selection of toys, books, comics, digital content, and more.”

To mark the unveiling of the nine-week program, pre-orders for select items from the first week of products will open at 1pm Pacific across multiple retailers, including the Hasbro Black Series Credit Collection, new Funko Pop! bobbleheads, and the Lego Star Wars The Child construction set. Items will be available for viewing at the Mando Mondays website.

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