'Guardians of the Galaxy Vol. 2' Teaser Tops 81 Million Views in 24 Hours
Disney’s teaser trailer for Guardians of the Galaxy Vol. 2 has become the biggest teaser trailer debut in Marvel Studios' theatrical history, and Marvel’s second-most-viewed trailer after Captain America: Civil War.
The teaser for Guardians Vol. 2, which debuted at Brazil Comic Con and then online, shows a reunited cast with plenty of inappropriate behavior on a personal and a galactic scale from the galaxy’s favorite outlaws while also serving up more Baby Groot cuteness.
This Week In Heat Vision breakdown
The trailer was viewed 81 million times online in 24 hours. That number is 30 million times higher than the first teaser, a sneak peek that Disney and Marvel launched prior to the release of Marvel’s latest theatrical offering, Doctor Strange.
Civil War holds the record for most viewed Marvel trailer — 94 million views in 24 hours — but there is time for Guardians Vol. 2 to beat it when the actual trailer is released.
As benchmarks in Marvel fan fervor, the trailer for Avengers: Age of Ultron generated 35 million views in first 24 hours and the first Guardians trailer garnered 21 million views.
Disney’s recent trailer for Beauty and the Beast holds the record for most viewed — 127.6 million times in one day — followed by Fifty Shades Darker (114 million views) and Star Wars: The Force Awakens (112 million views).
The new Galaxy Vol. 2 teaser will debut theatrically worldwide on Rogue One: A Star Wars Story.
by Graeme McMillan
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