7:21pm PT by THR Staff
'Independence Day: Resurgence' Makes a Marketing Misstep With All-Too-Real Apocalyptic Site
An interactive website to market the upcoming film Independence Day: Resurgence may have accidentally brought back some disastrous memories for some users.
The site, Independence Day: My Street, is meant to imagine what it would be like if the user's neighborhood was invaded by aliens. Streets are destroyed, buildings blown up and explosions are all around in a 360-degree environment. By entering in an address or landmark, users can envision their home, work or local hangout after an alien attack similar to that in the film.
What the site might not have taken into account, however, was the list of locations and landmarks that have seen this kind of destruction before.
According to the New York Post, typing in "1 World Trade Center" brings up an image that is eerily similar to the aftermath of the 9/11 attacks. Locations like the Brussels airport or the site of the 2015 Paris attacks bring up similar scenes of destruction — images that are far too real for some people.
Some spots, however, seem to have been blocked by the interactive site, including Orlando's Pulse nightclub, where 50 people were left dead after the mass shooting on June 12.
20th Century Fox did not immediately reply to a request for comment.