Indie Publisher Oni Press Launches Erotic Imprint

Oh_Joy_Sex_Toy_Vol_3_cover - Publicity - P 2016
<p><span data-scayt_word="Oh_Joy_Sex_Toy_Vol_3_cover" data-scaytid="1">Oh_Joy_Sex_Toy_Vol_3_cover</span> - Publicity - P 2016</p>   |   Erika Moen/Oni Press
The Portland, Ore., company's new line will launch with print editions of popular webcomic 'Oh Joy Sex Toy.'

Indie comic book publisher Oni Press continues to expand in unexpected directions with Monday's  announcement that the company behind Scott Pilgrim, Whiteout and The Sixth Gun is set to launch a new imprint, Limerence Press, releasing erotic and sex education comics.

Limerence — the name refers to "the state of mind which results from a romantic attraction to another person," for those who were curious — will debut later this year with new print editions of the popular webcomic Oh Joy Sex Toy, created by Portland, Ore., cartoonists Erika Moen and Matthew Nolan. (Previous print editions have been crowdfunded and released with limited distribution.)

"We are a small, two-person comic-making team, and with Limerence we’re looking forward to having our work reach a broader audience of people who crave fun sex positivity and bad puns in their life," Moen said in a statement accompanying the announcement. "This deal isn't just about getting accessible sex education into more hands and Oni isn't just a comics-printing giant, we're all local and Portland-based, so with this deal we're making work happen with both our peers and friends alike, and, well, that's just plain awesome. We couldn't be happier."

The new imprint will be helmed by Oni managing editor Ari Yarwood, who said that future titles published through the imprint would "embrace the excitement and positivity Oh Joy Sex Toy embodies, and we're delighted to have it be our launch title."

She continued: "Erotica comics can be fun and inviting, as well as sexy, and my goal is that readers will find that titles from Limerence Press have real emotion and affection in them. This line is committed to publishing books that are feminist, inclusive and queer-friendly — comics that readers feel good about recommending to their friends!"

The creation of Limerance Press follows Oni's partnership with small press publisher Rosy Press to create a print edition of the digital romance anthology Fresh Romance, which was announced in February. The publisher also publishes print editions of John Allison's Bad Machinery webcomic.