Jordan Peele's 'Us' to Open SXSW Film Festival

The horror film, starring Lupita Nyong'o and Winston Duke, is also pushing back its March release by one week to build momentum following its festival premiere.

Jordan Peele’s new horror movie Us will have its world premiere as the opening-night film at the SXSW Film Festival in Austin, Texas, on March 8, the fest announced early Tuesday.

The Universal release stars Lupita Nyong’o and Winston Duke as the parents of a family on vacation in Northern California who encounter four mysterious figures who appear to be their own doppelgangers. 

Hours after the SWSX news, Universal said it is pushing back the film's release from March 15 to March 22 in order to further build momentum following the SXSW premiere.

“We are crazy excited to world premiere the most anticipated film of 2019 from the creative powerhouse that brought us Get Out,” Janet Pierson, director of film, said in announcing the pic’s selection. “We honestly couldn’t imagine a more perfect film to kick off the 2019 SXSW Film Festival.” 

In addition to writing and directing, Peele produced Us for his Monkeypaw Productions, alongside Monkeypaw creative director Ian Cooper, as the company’s first solo production venture.  Also producing are Sean McKittrick and Jason Blum. 

The South by Southwest Conference and Festivals is set to run March 8-17.  

The new release date for Us also means the pic won't open so close to Disney and Marvel's Captain Marvel, which flies into theaters in North America on March 8.

Jan. 8, 4:15 p.m. Updated with new release date.