'Jurassic World' Has a Brookstone? Product Placement Runs Wild in the Park
Warning: Minor spoilers below
Jurassic World, which hit theaters on June 12, introduced viewers to a whole new dino-park, with plenty of upgrades ranging from the gyrosphere tour to the mosasaur water show. And with all these new upgrades, came a slew of new branded shops and restaurants.
Heat Vision breakdown
The Universal and Legendary film, starring Chris Pratt and Bryce Dallas Howard, has almost as many brand tie-ins in it as it does new dinosaurs.
1. Jimmy Fallon / The Tonight Show
When the two young brothers visiting the park (Nick Robinson and Ty Simpkins) take a trip in the gyrosphere to get up close to the dinosaurs, they're greeted by a video message from Jimmy Fallon. The Tonight Show host gives the riders instructions on how to stay safe in their vehicle as it travels through the park. Since The Tonight Show is on NBC, and the film is by Universal, it's corporate synergy at its finest.
There's a very prominent Jimmy Buffett's Margaritaville restaurant and bar located in the Jurassic World park. The parrot head-themed restaurant chain does actually have a location at Universal Orlando Resort, so it's not a stretch that there would be one located in the dinosaur park. But the reason behind the restaurant's brand showing up in the film is actually that Buffett is a longtime friend of Jurassic World producer Frank Marshall. Buffett even has a cameo in the film (and performed at the premiere party).
The movie even pokes fun at corporate sponsors — while plugging corporate sponsors. To fund the new attractions at the park, Howard's character has to woo corporate sponsors. She has a meeting with some suits from Verizon Wireless, who agree to sponsor the arena for the new giant hybrid dinosaur, the Indominus Rex.
When Pratt and Howard's characters are frantically rushing around the park trying to save all those lives, they do it in a Mercedes G63 6X6. The G-Wagon isn't the first Mercedes to make its way into a Jurassic Park: The M-Class SUV was featured in Steven Spielberg's 1997 The Lost World: Jurassic Park. The 2015 film also includes the Mercedes GLE Coupe and the Sprinter van.
5. Starbucks and Ben & Jerry's
What would a theme park be without either?
6. Triumph Motorcycles
Pratt's character rides a Triumph Scrambler through the jungle as he's following around a pack of raptors. He's also seen working on the British motorcycle company's bike during a scene with Howard outside his living quarters at the park.
Signage for a Brookstone located in the park can be spotted in some of the sweeping overhead shots. Because who doesn't want to pick up a cordless Shiatsu massager or a Bluetooth thermometer while walking around a park full of dinosaurs?
Samsung is the sponsor of the park's Innovation Center, which features interactive exhibits for park visitors. Also, everyone in the movie has a Samsung phone. It's actually the ringing of one such phone that alerts the Indominus Rex to the location of the trapped parkgoer.
9. Hilton Hotel
When the brothers first get to the island, they check into the five-star Hilton Isla Nublar Resort. A Hilton rug can be spotted in at least one shot.
The charm bracelet chain has a shop in the park, where they offer unique gifts like the Mosasauras Tooth Pendant.
by Ryan Parker
by Graeme McMillan
by Graeme McMillan
by Aaron Couch